Peyton Manning was talking A LOT about Budweiser last night, so did they pay him for all of those mentions about their product? See what Budweiser says…
Peyton Manning sure named-dropped Budweiser an awful lot last night!
In fact, CBSNews.com says that the value of his shout outs are “worth $13.9 million in brand recognition for Budweiser.”
See some of the Budweiser shout outs below:
So how much did Anheuser-Busch give Peyton for those mentions? They say NOTHING! They claim that he did it on his own free will!
Lisa Weser, the marketing communications executive at Anheuser-Busch, tweeted:
Hi Internet. For the record, Budweiser did not pay Peyton Manning to mention Budweiser tonight. We were surprised and delighted that he did.
—
Lisa Weser (@LisaWeser) February 08, 2016The article also says:
“Still, Manning’s Budweiser mentions has sparked speculation that it might mean the 39-year-old is planning on retiring, given that active NFL players are banned from endorsing alcoholic products. The thinking is that if Manning is planning on retiring, he doesn’t have much to lose by tossing out Budweiser’s name on air.”
Oh, and the article also mentions that as of two years ago, Peyton himself “owned two Anheuser-Busch distributors in Louisiana, Bloomberg News notes, citing the industry news source Beer Business Daily.”
